Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2021

Article

Andriotis, K, Foroudi, Pantea and Marvi, Reza (2021). Heritage destination love. Qualitative Market Research, 24 (2), pp. 240-259.

Appiah, Gloria, Bonsu, Samuel K. and Sarpong, David (2021). The unpowered customer: Co-creation as tactics of the weak. Journal of Business Research, 133 , pp. 317-326.

Banda, Geoffrey, Mittra, James, Tait, Joyce, Watkins, Andrew and Omidvar, Omid (2021). Understanding the emergence and evolution of new business models in the UK regenerative medicine sector. Technology Analysis and Strategic Management, 33 (3), pp. 320-333.

Bolden, Richard, Williams, Rachel and O’regan, Nicholas (2021). Leading to Achieve Social Change: An Interview with Ruth Hunt, Former Chief Executive Officer of Stonewall. Journal of Management Inquiry, 30 (1), pp. 91-97.

Burke, Gary and Wolf, Carola (2021). The Process Affordances of Strategy Toolmaking when Addressing Wicked Problems. Journal of Management Studies, 58 (2), pp. 359-388.

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124 , pp. 780-789.

Foroudi, Pantea, Tabaghdehi, SAH and Marvi, Reza (2021). The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management, 92 ,

Haji, Iftakar, Peluso, Alessandro M. and de Jong, Ad (2021). Online Private Self-Disclosure’s Potential for Experiential Value Co-creation. European Journal of Marketing, 55 (12), pp. 3059-3098.

Mukattash, Ibrahim, Dandis, Ala' Omar, Thomas, Robert, Nusair, Mohammad and Mukattash, Tareq (2021). Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets ,

Narayanan, Vadake, Wokutch, Richard E., Ghobadian, Abby and O'Regan, Nicholas (2021). Toward a strategic approach to studying COVID-19 pandemic. Journal of Strategy and Management, 14 (3), pp. 285-299.

Pati, Rakesh, Ghobadian, Abby, Nandakumar, M.K., Hitt, Michael A. and O’Regan, Nicholas (2021). Entrepreneurial behavior and firm performance:The mediating role of business model novelty. R&D Management, 51 (5), pp. 551-567.

Samuel, Anthony, Thomas, Robert, Mcgouran, Cathy and White, Gareth (2021). Experiencing the Macromarketing Dimensions of Sustainability:Lessons Learned from Field Trips to the Ultra Novel. Journal of Marketing Education ,

Shepherd, Neil, Mooi, Erik A, Elbanna, Said and Rudd, John (2021). Deciding Fast:Examining the Relationship between Strategic Decision Speed and Decision Quality across Multiple Environmental Contexts. European Management Review, 18 (2), pp. 119-140.

Spanellis, Agnessa, Pyrko, Igor and Dörfler, Viktor (2021). Gamifying situated learning in organisations. Management Learning ,

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. European Journal of Marketing, 55 (8), pp. 2308-2343.

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). What are the social and personal drivers to engage in co-creation? A study of UK 7–13-year-olds. Young Consumers, 22 (2), pp. 202-218.

Tran, Hai-Anh, Strizhakova, Yuliya, Liu, Hongfei and Golgeci, Ismail (2021). “If Only…”:Customer Counterfactual Thinking in Failed Recovery. European Journal of Marketing, 55 (12), pp. 3221-3249.

Ziaee Bigdeli, Ali, Kapoor, Kawaljeet, Schroeder, Andreas and Omidvar, Omid (2021). Exploring the root causes of servitization challenges:an organisational boundary perspective. International Journal of Operations and Production Management, 41 (5), pp. 547-573.

Book

Tibrewal, Ankita, de Jong, Ad and Parkes, Geoff (2021). LO-C 30Report, 2021:Role of Languages in International Performance for UK SMEs. UNSPECIFIED. (Unpublished)

Thesis

Le, Tien Duc (2021). Consumer responses toward retail firms' engagement in corporate social responsibility:empirical evidence from an emerging economy. PHD thesis, Aston University.