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Foroudi, Pantea, Marvi, Reza and Zha, Dongmei (2025). AI sensation and engagement: Unpacking the sensory experience in human-AI interaction. International Journal of Information Management, 84 ,

Marvi, Reza, Foroudi, Pantea and AmirDadbar, Naja (2025). Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration. International Journal of Information Management, 83 ,

Marvi, Reza, Foroudi, Pantea and Cuomo, Maria Teresa (2024). Past, present and future of AI in marketing and knowledge management. Journal of Knowledge Management, 29 (11),

Zha, Dongmei, Foroudi, Pantea and Marvi, Reza (2024). Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace. Qualitative Market Research, 27 (4), pp. 650-681.

Marvi, Reza (2024). Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework. Industrial Marketing Management, 120 , pp. 247-272.

Foroudi, Pantea, Marvi, Reza, Cuomo, Maria Teresa and D’Amato, Antonio (2024). Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions:conceptualising, measuring and managing residents’ perceptions. Regional Studies, 59 (1),

Paul, Justin, Ueno, Akiko, Dennis, Charles, Alamanos, Eleftherios, Curtis, Lucill, Foroudi, Pantea, Kacprzak, Agnieszka, Kunz, Werner H., Liu, Jonathan, Marvi, Reza, Nair, Sree Lekshmi Sreekumaran, Ozdemir, Ozlem, Pantano, Eleonora, Papadopoulos, Thanos, Petit, Olivia, Tyagi, Sapna and Wirtz, Jochen (2024). Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies, 48 (2),

Marvi, Reza, Foroudi, Pantea and Jerez, Maria Jerez (2024). A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present. Corporate Reputation Review ,

Zha, Dongmei, Marvi, Reza and Foroudi, Pantea (2023). Synthesizing the Customer Experience Concept: A Multimodularity Approach. Journal of Business Research, 167 ,

Marvi, Reza, Foroudi, Pantea and Fakhreddin, Farbod (2023). Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms. International Journal of Hospitality Management, 115 ,

Zhou, Dongmei, Marvi, Reza and Foroudi, Pantea (2023). Embracing the Paradox of Customer Experiences in the Hospitality and Tourism Industry. International Journal of Management Reviews ,

Mahavarpour, Nasrin, Marvi, Reza and Foroudi, Pantea (2023). A brief history of service innovation::The evolution of past, present, and future service innovation. Journal of Business Research, 160 ,

Akarsu, Tugra Nazli, Marvi, Reza and Foroudi, Pantea (2023). Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020. International Journal of Contemporary Hospitality Management, 35 (1), pp. 186-217.

Colmekcioglu, Nazan, Marvi, Reza, Foroudi, Pantea and Okumus, Fevzi (2022). Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. Journal of Business Research, 153 , pp. 235-250.

Foroudi, Pantea, Marvi, Reza and Colmekcioglu, Nazan (2022). Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management, 34 (12), pp. 4355-4388.

Foroudi, Pantea, Marvi, Reza, Cuomo, Maria Teresa, Bagozzi, Richard, Dennis, Charles and Jannelli, R (2022). Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects. British Journal of Management, 00 ,

Andriotis, K, Foroudi, Pantea and Marvi, Reza (2021). Heritage destination love. Qualitative Market Research, 24 (2), pp. 240-259.

Foroudi, Pantea, Tabaghdehi, SAH and Marvi, Reza (2021). The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management, 92 ,

Foroudi, Pantea, Kitchen, PJ, Marvi, Reza, Akarsu, Tugra Nazli and Uddin, Helal (2020). A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing, 54 (10), pp. 2575-2619.

Foroudi, Pantea, Marvi, Reza and Kizgin, H (2020). THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management, 52 ,

Book Section

Marvi, Reza and Foroudi, Mohammad M (2023). Bibliometric Analysis: Main procedure and guidelines. IN: Researching and Analysing Business: Research Methods in Practice. Foroudi, Pantea and Dennis, Charles (eds) Routledge Taylor & Francis Group.