Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2021

Andriotis, K, Foroudi, Pantea and Marvi, Reza (2021). Heritage destination love. Qualitative Market Research, 24 (2), pp. 240-259.

Appiah, Gloria, Bonsu, Samuel K. and Sarpong, David (2021). The unpowered customer: Co-creation as tactics of the weak. Journal of Business Research, 133 , pp. 317-326.

Banda, Geoffrey, Mittra, James, Tait, Joyce, Watkins, Andrew and Omidvar, Omid (2021). Understanding the emergence and evolution of new business models in the UK regenerative medicine sector. Technology Analysis and Strategic Management, 33 (3), pp. 320-333.

Bolden, Richard, Williams, Rachel and O’regan, Nicholas (2021). Leading to Achieve Social Change: An Interview with Ruth Hunt, Former Chief Executive Officer of Stonewall. Journal of Management Inquiry, 30 (1), pp. 91-97.

Burke, Gary and Wolf, Carola (2021). The Process Affordances of Strategy Toolmaking when Addressing Wicked Problems. Journal of Management Studies, 58 (2), pp. 359-388.

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124 , pp. 780-789.

Foroudi, Pantea, Tabaghdehi, SAH and Marvi, Reza (2021). The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management, 92 ,

Haji, Iftakar, Peluso, Alessandro M. and de Jong, Ad (2021). Online Private Self-Disclosure’s Potential for Experiential Value Co-creation. European Journal of Marketing, 55 (12), pp. 3059-3098.

Le, Tien Duc (2021). Consumer responses toward retail firms' engagement in corporate social responsibility:empirical evidence from an emerging economy. PHD thesis, Aston University.

Mukattash, Ibrahim, Dandis, Ala' Omar, Thomas, Robert, Nusair, Mohammad and Mukattash, Tareq (2021). Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets ,

Narayanan, Vadake, Wokutch, Richard E., Ghobadian, Abby and O'Regan, Nicholas (2021). Toward a strategic approach to studying COVID-19 pandemic. Journal of Strategy and Management, 14 (3), pp. 285-299.

Pati, Rakesh, Ghobadian, Abby, Nandakumar, M.K., Hitt, Michael A. and O’Regan, Nicholas (2021). Entrepreneurial behavior and firm performance:The mediating role of business model novelty. R&D Management, 51 (5), pp. 551-567.

Samuel, Anthony, Thomas, Robert, Mcgouran, Cathy and White, Gareth (2021). Experiencing the Macromarketing Dimensions of Sustainability:Lessons Learned from Field Trips to the Ultra Novel. Journal of Marketing Education ,

Shepherd, Neil, Mooi, Erik A, Elbanna, Said and Rudd, John (2021). Deciding Fast:Examining the Relationship between Strategic Decision Speed and Decision Quality across Multiple Environmental Contexts. European Management Review, 18 (2), pp. 119-140.

Spanellis, Agnessa, Pyrko, Igor and Dörfler, Viktor (2021). Gamifying situated learning in organisations. Management Learning ,

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. European Journal of Marketing, 55 (8), pp. 2308-2343.

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). What are the social and personal drivers to engage in co-creation? A study of UK 7–13-year-olds. Young Consumers, 22 (2), pp. 202-218.

Tibrewal, Ankita, de Jong, Ad and Parkes, Geoff (2021). LO-C 30Report, 2021:Role of Languages in International Performance for UK SMEs. UNSPECIFIED. (Unpublished)

Tran, Hai-Anh, Strizhakova, Yuliya, Liu, Hongfei and Golgeci, Ismail (2021). “If Only…”:Customer Counterfactual Thinking in Failed Recovery. European Journal of Marketing, 55 (12), pp. 3221-3249.

Ziaee Bigdeli, Ali, Kapoor, Kawaljeet, Schroeder, Andreas and Omidvar, Omid (2021). Exploring the root causes of servitization challenges:an organisational boundary perspective. International Journal of Operations and Production Management, 41 (5), pp. 547-573.