Toward a strategic approach to studying COVID-19 pandemic


Purpose: The purpose of this introduction is fourfold: (1) to articulate the reasons for the special issue; (2) to highlight some of the fundamental issues related to the management research on COVID-19; (3) to introduce the authors and to summarize their contributions to this special issue; and (4) to provide some suggestions for future research pertaining to global challenges and business in general. Design/methodology/approach: This article introduces the special issue by addressing the following four points related to the COVID-19 pandemic: (1) conceptualization of the crisis, (2) the role of organizations, (3) challenges of the global pandemic and (4) business–society relationships. We briefly relate the papers in this special issue to these four points and we conclude with some thoughts on how to move forward on research in this domain. Findings: The COVID-19 pandemic has proven to be one of the most important challenges to mankind and to organizations in recent years, and many organizations have proven to be very resilient in the face of this. Effective leadership, communication with stakeholders, global organizations and new organizational forms such as cross-sectoral collaborations have all proven important in dealing with this crisis. They will also likely be important for dealing with even more serious crises in the future such as climate change and other challenges referred to in the papers in this issue. Originality/value: This paper provides an overview and summary of the implications of the papers in this special issue. As such, its originality derives mostly from the originality of the papers contained in this special issue.

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Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © 2021 Emerald Publishing. This AAM is deposited under the CC BY-NC 4.0 licence. Any reuse is allowed in accordance with the terms outlined by the licence. To reuse the AAM for commercial purposes, permission should be sought by contacting
Uncontrolled Keywords: Climate change,Corporate social responsibility (CSR),COVID-19 pandemic,Cross-sectoral collaborations,Global organizations,New organizational forms,Stakeholders,Business and International Management,Strategy and Management
Publication ISSN: 1755-4268
Last Modified: 16 Apr 2024 07:35
Date Deposited: 20 Sep 2021 08:25
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.eme ... -0149/full/html (Publisher URL)
PURE Output Type: Review article
Published Date: 2021-10-13
Published Online Date: 2021-09-02
Accepted Date: 2021-09-01
Authors: Narayanan, Vadake
Wokutch, Richard E.
Ghobadian, Abby
O'Regan, Nicholas (ORCID Profile 0000-0003-3014-0373)


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