Heritage destination love


Purpose Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love. Design/methodology/approach A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development. Findings The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification. Originality/value Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.

Publication DOI: https://doi.org/10.1108/QMR-03-2020-0038
Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © 2020, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.
Uncontrolled Keywords: Heritage,Passion,Destination,Love,Tourists' Felling,Emotion attachment
Publication ISSN: 1758-7646
Last Modified: 15 May 2024 17:28
Date Deposited: 16 Dec 2022 13:16
Full Text Link:
Related URLs: https://www.eme ... -0038/full/html (Publisher URL)
PURE Output Type: Article
Published Date: 2021-03-22
Published Online Date: 2020-08-04
Accepted Date: 2020-08-01
Authors: Andriotis, K
Foroudi, Pantea
Marvi, Reza (ORCID Profile 0000-0002-2583-4613)


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