Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2018

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Number of items: 14.


Blut, Markus, Teller, Christoph and Floh, Arne (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94 (2), pp. 113-135.


Carrington, David (2018). The dynamic nature of strategic consensus:a longitudinal study of multi-level cognitive shifts during a crisis. PHD thesis, Aston University.


Dose, David, Walsh, Gianfranco, Ruvio, Ayalla and Segev, Sigal (2018). Investigating links between cultural orientation and culture outcomes:Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82 , pp. 281-289.


Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.


Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.


Khusainova, Rushana (2018). A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.

Khusainova, Rushana, De Jong, Ad, Lee, Nick, Marshall, Greg W and Rudd, John M. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management, 38 (1), pp. 2-29.


Mitra, Amit, O'Regan, Nicholas and Sarpong, David (2018). Cloud resource adaptation: A resource based perspective on value creation for corporate growth. Technological Forecasting and Social Change, 130 , pp. 28-38.


Parkes, Geoff, Hart, Mark, Rudd, John and Liu, Rebecca (2018). The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5 (1),

Pyrko, Igor and Dörfler, Viktor (2018). Using Causal Mapping in the Analysis of Semi-structured Interviews. Academy of Management Proceedings, 2018 (1),


Richardson, Martin (2018). Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits. PHD thesis, Aston University.


Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.

Schwabe, Maria, Dose, David and Walsh, Gianfranco (2018). Every saint has a past, and every sinner has a future:Influences of regulatory focus on consumers’ moral self-regulation. Journal of Consumer Psychology, 28 (2), pp. 234-252.


Tapinos, Efstathios and Pyper, Neil (2018). Forward looking analysis:Investigating how individuals ‘do’ foresight and make sense of the future. Technological Forecasting and Social Change, 126 , pp. 292-302.

This list was generated on Sun Mar 3 02:59:21 2024 GMT.