Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2018

B

Blut, Markus, Teller, Christoph and Floh, Arne (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94 (2), pp. 113-135.

C

Carrington, David (2018). The dynamic nature of strategic consensus:a longitudinal study of multi-level cognitive shifts during a crisis. PHD thesis, Aston University.

D

Dose, David, Walsh, Gianfranco, Ruvio, Ayalla and Segev, Sigal (2018). Investigating links between cultural orientation and culture outcomes:Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82 , pp. 281-289.

E

Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.

G

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

K

Khusainova, Rushana (2018). A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.

Khusainova, Rushana, De Jong, Ad, Lee, Nick, Marshall, Greg W and Rudd, John M. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management, 38 (1), pp. 2-29.

M

Mitra, Amit, O'Regan, Nicholas and Sarpong, David (2018). Cloud resource adaptation: A resource based perspective on value creation for corporate growth. Technological Forecasting and Social Change, 130 , pp. 28-38.

P

Parkes, Geoff, Hart, Mark, Rudd, John and Liu, Rebecca (2018). The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5 (1),

Pyrko, Igor and Dörfler, Viktor (2018). Using Causal Mapping in the Analysis of Semi-structured Interviews. Academy of Management Proceedings, 2018 (1),

R

Richardson, Martin (2018). Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits. PHD thesis, Aston University.

S

Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.

Schwabe, Maria, Dose, David and Walsh, Gianfranco (2018). Every saint has a past, and every sinner has a future:Influences of regulatory focus on consumers’ moral self-regulation. Journal of Consumer Psychology, 28 (2), pp. 234-252.

T

Tapinos, Efstathios and Pyper, Neil (2018). Forward looking analysis:Investigating how individuals ‘do’ foresight and make sense of the future. Technological Forecasting and Social Change, 126 , pp. 292-302.