Browse by Aston Author

Article

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

Glanfield, Keith, Saunders, John, Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Book Section

Glanfield, Keith (2012). Improving undergraduate employability/student satisfaction through practitioner module partnership. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Thesis

Glanfield, Keith (2013). The definition, theoretical modelling and empirical research of front-line service employee corporate identity within a UK national grocery retailer:determining the FLE corporate brand identification construct. PHD thesis, Aston University.