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Number of items: 3.

Article

Khusainova, Rushana, De Jong, Ad, Lee, Nick, Marshall, Greg W and Rudd, John M. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management, 38 (1), pp. 2-29.

Castle, Nicholas W., Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.

Thesis

Khusainova, Rushana (2018). A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.

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