Browse by Aston Author

Article

Tran, Hai Anh, Evanschitzky, Heiner, Ludwig, Stephan, Nguyen, Bach, Grewal, Dhruv, Farrell, Andrew M. and Ackfeldt, Anna Lena (2026). How universities can use social media for student acquisition. Journal of the Academy of Marketing Science ,

Tran, Hai Anh, Farrell, Andrew, Evanschitzky, Heiner, Nguyen, Bach and Ackfeldt, Anna-Lena (2024). Using Affective Content to Promote High-Involvement Services on Social Media. Journal of Business Research, 179 ,

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

Malhotra, Neeru and Ackfeldt, Anna-Lena (2016). Internal communication and prosocial service behaviors of front-line employees:investigating mediating mechanisms. Journal of Business Research, 69 (10), pp. 4132-4139.

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

Thesis

Ackfeldt, Anna-Lena (2006). An investigation into the antecedents of prosocial service behaviours : a travel service context. PHD thesis, Aston University.