Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2012

Atalay, A. Selin, Bodur, H. Onur and Rasolofoarison, Dina (2012). Shining in the center:central gaze cascade effect on product choice. Journal of Consumer Research, 39 (4), pp. 848-866.

Combe, Ian (2012). "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Fixson, Steffen (2012). A simultaneous examination of the effects of salesperson relationship-building activities and marketing activities on retail buyers' purchase decisions. PHD thesis, Aston University.

Glanfield, Keith (2012). Improving undergraduate employability/student satisfaction through practitioner module partnership. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Lee, Nick, Senior, Carl and Butler, Michael (2012). The domain of organizational cognitive neuroscience:theoretical and empirical challenges. Journal of Management, 38 (4), pp. 921-931.

Leeflang, Peter S.H. and Parreño-Selva, Josefa (2012). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, 40 (4), 572–586.

Mooi, Erik and Frambach, Ruud T. (2012). Encouraging innovation in business relationships:a research note. Journal of Business Research, 65 (7), pp. 1025-1030.

Mungal, Kamla (2012). How do public private partnerships influence business school performance in English-speaking Caribbean? PHD thesis, Aston University.

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Sibai, Olivier, De Valck, Kristine, Rudd, John and Farrell, Andrew (2012). Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Stros, Michael (2012). The influence of marketing factors and substance characteristics on pharmaceutical sales in a state-controlled prescriptions pharmaceuticals market. PHD thesis, Aston University.

Tapinos, Efstathios (2012). E-blogspot in the teaching of strategic management. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.