Browse by Aston Author

Article

Santos-Vijande, María Leticia, Rudd, John and López-Sánchez, José Ángel (2016). Frontline employees' collaboration in industrial service innovation:routes of co-creation's effects on new service performance. Journal of the Academy of Marketing Science, 44 (3), pp. 350-375.

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015). Social control in online communities of consumption:a framework for community management. Psychology and Marketing, 32 (3), pp. 250-264.

Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015). Social media and related technology:drivers of change in managing the contemporary sales force. Business Horizons, 58 (1), pp. 45-55.

Gupta, Soumitra, Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John (2013). Aligning employee service recovery performance with brand values:the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10), pp. 981-1006.

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Beatson, Amanda T., Coote, Leonard V. and Rudd, John M. (2006). Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8), pp. 853-882.

Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Book Section

Rudd, John (2013). MSC marketing management dissertations:an update and reflection on supervisor allocation and student supervisor process. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Sibai, Olivier, Farrell, Andrew, Rudd, John and de Valck, Kristine (2013). We want drama! The effect of online conflict on social capital in online communities of consumption. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) TUR: UNSPECIFIED.

Sood, Aarti, Rudd, John and Farrell, Andrew (2013). What does "good" look like? A three-country examination of marketing practice. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) TUR: UNSPECIFIED.

Sibai, Olivier, De Valck, Kristine, Rudd, John and Farrell, Andrew (2012). Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Farrell, Andrew M. and Rudd, John M. (2009). Factor analysis and discriminant validity:a brief review of some practical issues. IN: ANZMAC 2009 conference proceedings. Tojib, Dewi (ed.) AUS: ANZMAC.

Conference or Workshop Item

Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Lee, Nick J., Rudd, John, Beatson, Amanda T., Cadogan, John W., Souchon, Anne L. and Lin, Yuh-Jin (2005). Stereotypes of salespeople in Taiwan:an empirical examination and research agenda. IN: UK Academy of Marketing Conference. 2005-07-01 - 2005-07-01.

Thesis

Rudd, J.M. (2005). A multivariate examination of the relationship between strategic planning and organisational performance. PHD thesis, Aston University.