‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: © Aston Business School 2012
ISBN: 978-1-85449-422-1
Last Modified: 17 Jun 2024 08:30
Date Deposited: 02 Dec 2015 08:50
PURE Output Type: Chapter (peer-reviewed)
Published Date: 2012-02
Authors: Parkes, Geoff
Rudd, John

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