Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
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Additional Information: | © Aston Business School 2012 |
ISBN: | 978-1-85449-422-1 |
Last Modified: | 30 Sep 2024 09:13 |
Date Deposited: | 02 Dec 2015 08:50 | PURE Output Type: | Chapter (peer-reviewed) |
Published Date: | 2012-02 |
Authors: |
Parkes, Geoff
Rudd, John |