Browse by Aston Author
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Number of items: 3.
2009
Mooi, Erik; van Herk, Jort; de Jong, Ad and Theoharakis, Vasilios (2009). Strategic responses of firms towards the impact of national culture on innovativeness. IN: Proceedings of the 2009 INFORMS Marketing Science Conference. UNSPECIFIED.
2005
Mooi, Erik (2005). Relational exchange, the dark side, and the mediating role of innovativeness on performance. IN: 34th Annual Conference of the European Marketing Academy. 2005-05-24 - 2005-05-27.
2002
Mooi, Erik (2002). Strategic readiness:the ability to change channels. IN: 15th EIASM/EMAC Doctoral Colloquium. 2002-05-26 - 2002-05-28.
This list was generated on Tue Apr 10 01:07:49 2018 BST.