Strategic responses of firms towards the impact of national culture on innovativeness

Mooi, Erik; van Herk, Jort; de Jong, Ad and Theoharakis, Vasilios Strategic responses of firms towards the impact of national culture on innovativeness. IN: Proceedings of the 2009 INFORMS Marketing Science Conference. UNSPECIFIED.
Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Marketing & strategy
Aston Business School
Event Title: 2009 INFORMS marketing science conference
Event Type: Other
Event Dates: 2009-06-04 - 2009-06-06

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