Strategic readiness:the ability to change channels

Mooi, Erik (2002). Strategic readiness:the ability to change channels. IN: 15th EIASM/EMAC Doctoral Colloquium. 2002-05-26 - 2002-05-28.
Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Marketing & strategy
Event Title: 15th EIASM/EMAC Doctoral Colloquium
Event Type: Other
Event Dates: 2002-05-26 - 2002-05-28
Published Date: 2002-05
Authors: Mooi, Erik ( 0000-0003-3613-1179)

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