Browse by Aston Author

Wieske, Jan; Lee, Nick J.; Broderick, Amanda J.; Dawson, Jeremy F. and van Dick, Rolf (2008). Multilevel analyses in marketing research:differentiating analytical outcomes. Journal of Marketing Theory and Practice, 16 (4), pp. 321-340.

Chamberlain, Laura M. and Broderick, Amanda J. (2007). The application of physiological observation methods to emotion research. Qualitative Market Research, 10 (2), pp. 199-216.

Broderick, Amanda J.; Dawson, Jeremy; Lee, Nick J.; Wieses, J. and van Dick, Rolf (2006). Multilevel analyses in marketing research:differentiating. Working Paper. Aston University.

Chamberlain, Laura and Broderick, Amanda J. (2006). A conceptualisation of emotional responses to fear appeals. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.

Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Lee, Nick J. and Broderick, Amanda J. (2004). A social networks conceptualisation of on-line word-of-mouth communication. IN: Virtue in marketing. UNSPECIFIED.

Morgan, K.; Broderick, Amanda J. and Lee, Nick J. (2001). Consumer affiliation in the virtual marketplace. IN: British Academy of Management Conference 2001. 2001-09-05 - 2001-09-07.

Broderick, Amanda J.; Mueller, Rene D. and Greenley, Gordon E. Applications of the behavioural homogeneity evaluation framework: the predictive ability of consumer involvement for international food market segmentation. International Review of Retail, Distribution and Consumer Research, 16 (5), pp. 533-557.

Demangeot, Catherine and Broderick, Amanda J. Conceptualising consumer behaviour in online shopping environments. International Journal of Retail and Distribution Management, 35 (11), pp. 878-894.

Lee, Nick J.; Broderick, Amanda J. and Chamberlain, Laura M. What is 'neuromarketing'? A discussion and agenda for future research. International Journal of Psychophysiology, 63 (2), pp. 199-204.

Broderick, Amanda J.; Greenley, Gordon E. and Mueller, Rene D. The behavioural homogeneity evaluation framework:Multi-level evaluations of consumer involvement in international segmentation. Journal of International Business Studies, 38 (5), pp. 746-763.

Broderick, Amanda J. A cross-national study of the individual and national-cultural nomological network of consumer involvement. Psychology and Marketing, 24 (4), pp. 343-374.

Lee, Nick J. and Broderick, Amanda J. The past, present and future of observational research in marketing. Qualitative Market Research, 10 (2), pp. 121-129.