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Number of items: 10.

Article

Christodoulides, George; Michaelidou, Nina and Argyriou, Evmorfia (2012). Cross-national differences in e-WOM influence. European Journal of Marketing, 46 (11/12), pp. 1689-1707.

Argyriou, Evmorfia; Kitchen, P J and Melewar, T C (2009). Integrated marketing communication (IMC): Parsimonious framework and nesting foundations. Journal of Marketing Communications ,

Argyriou, Evmorfia; Kitchen, P J and Melewar, T C The relationship between corporate websites and brand equity: A conceptual framework and research agenda. International Journal of Market Research, 48 (5), pp. 575-599.

Book Section

Argyriou, Evmorfia and Melewar, T C Usability in e-Commerce websites:the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) UNSPECIFIED.

Argyriou, Evmorfia; Arnott, D and Melewar, T C Web site evaluation in goal-directed search behaviour, The case for visual processing of web site design. IN: Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton. UNSPECIFIED. (Unpublished)

Monograph

Argyriou, Evmorfia; Saunders, John A.; Leeflang, P. and Verhoef, Peter C. (2009). Marketing's decline: a wild exaggeration? Working Paper. Chartered Institute of Marketing.

Conference or Workshop Item

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

Argyriou, Evmorfia and Arnott, D (2008). Online retailing: On the primacy of goals in consumers' evaluations of retail websites. IN: Proceedings of the 22nd Service Conference and Workshop. Harrow Business School, London, 9-8 November.

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

Argyriou, Evmorfia; Arnott, D and Melewar, T C Consumer pleasantness in online search behaviour. IN: Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC). 2008-12-01 - 2008-12-03. (Unpublished)

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