Usability in e-Commerce websites:the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes

Argyriou, Evmorfia and Melewar, T C (2006). Usability in e-Commerce websites:the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) UNSPECIFIED.
Divisions: Aston Business School > Marketing & strategy
Event Title: 35th European Marketing Academy Conference
Event Type: Other
Event Dates: 2006-05-23 - 2006-05-26
Published Date: 2006
Authors: Argyriou, Evmorfia
Melewar, T C

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