The relationship between corporate websites and brand equity: A conceptual framework and research agenda

Argyriou, Evmorfia, Kitchen, P J and Melewar, T C (2006). The relationship between corporate websites and brand equity: A conceptual framework and research agenda. International Journal of Market Research, 48 (5), pp. 575-599.
Divisions: Aston Business School > Marketing & strategy
Published Date: 2006
Authors: Argyriou, Evmorfia
Kitchen, P J
Melewar, T C

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