Items where Division is "Aston Business School > Marketing & strategy research group" and Year is 2014

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Number of items: 10.

Blut, Markus, Beatty, Sharon E., Evanschitzky, Heiner and Brock, Christian (2014). The impact of service characteristics on the switching costs-customer loyalty link. Journal of Retailing, 90 (2), pp. 275-290.

Castle, Nicholas W., Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

Farrell, Andrew, Rudd, John, de Valck, Kristine and Sibai, Olivier (2014). Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources. IN: [Proceedings]. Cotte, June and Wood, Stacy (eds) North American advances in consumer research . Association for Consumer Research.

Feiereisen, Stephanie, Rasolofoarison, Dina, de Valck, Kristine and Schmitt, Julien C. (2014). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. [North American] Advances in Computer Research, 41 , pp. 246-247.

Gupta, Soumitra, Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

Lee, Nick, Cadogan, John W. and Chamberlain, Laura (2014). Material and efficient cause interpretations of the formative model:resolving misunderstandings and clarifying conceptual language. AMS Review, 4 (1-2), pp. 32-43.

Nagengast, Liane, Evanschitzky, Heiner, Blut, Markus and Rudolph, Thomas (2014). New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link. Journal of Retailing, 90 (3), pp. 408-427.

Schumann, Jan H., Wünderlich, Nancy V. and Evanschitzky, Heiner (2014). Spillover effects of service failures in coalition loyalty programs:the buffering effect of special treatment benefits. Journal of Retailing, 90 (1), pp. 111-118.

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie and Hogan, Michael (2014). Who “likes” you … and why? A typology of Facebook fans. Journal of Advertising Research, 54 (1), pp. 92-109.

This list was generated on Thu Jun 20 01:41:11 2019 BST.