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Number of items: 7.

Article

Wallace, Elaine, Buil, Isabel and De Chernatony, Leslie (2018). ‘Consuming Good’ on Social Media:What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? Journal of Business Ethics ,

Coleman, Darren Andrew, de Chernatony, Leslie and Christodoulides, George (2015). B2B service brand identity and brand performance:an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing, 49 (7-8), pp. 1139-1162.

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie and Hogan, Michael (2014). Who “likes” you … and why? A typology of Facebook fans. Journal of Advertising Research, 54 (1), pp. 92-109.

Buil, Isabel, De Chernatony, Leslie and Martínez, Eva (2013). La importancia de medir el valor de marca desde la perspectiva del consumidor:evidencia empírica en España y el Reino Unido. Revista de ciencias sociales, 19 (2), pp. 226-237.

Jevons, Colin, Veloutsou, Cleopatra, Christodoulides, George and de Chernatony, Leslie (2010). Introduction:thought leadership in brand management. Journal of Business Research, 63 (11), pp. 1111-1112.

Christodoulides, George and de Chernatony, Leslie (2010). Consumer-based brand equity conceptualization and measurement:a literature review. International Journal of Research in Marketing, 52 (1), pp. 43-66.

Buil, Isabel, Martínez, Eva and de Chernatony, Leslie (2010). Medición del valor de marca desde un enfoque formativo. Cuadernos de Gestion, 10 , pp. 167-196.

This list was generated on Mon Nov 18 02:02:41 2019 GMT.