The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Abstract

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.

Divisions: Aston Business School > Marketing & Strategy
Full Text Link: http://www.acrw ... r_v10_13906.pdf
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PURE Output Type: Article
Published Date: 2014
Authors: Feiereisen, Stephanie
Rasolofoarison, Dina ( 0000-0002-9885-3540)
de Valck, Kristine
Schmitt, Julien C.

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