Browse by Aston Author

2026

Tran, Hai Anh, Evanschitzky, Heiner, Ludwig, Stephan, Nguyen, Bach, Grewal, Dhruv, Farrell, Andrew M. and Ackfeldt, Anna Lena (2026). How universities can use social media for student acquisition. Journal of the Academy of Marketing Science ,

2024

Tran, Hai Anh, Farrell, Andrew, Evanschitzky, Heiner, Nguyen, Bach and Ackfeldt, Anna-Lena (2024). Using Affective Content to Promote High-Involvement Services on Social Media. Journal of Business Research, 179 ,

2018

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

2016

Malhotra, Neeru and Ackfeldt, Anna-Lena (2016). Internal communication and prosocial service behaviors of front-line employees:investigating mediating mechanisms. Journal of Business Research, 69 (10), pp. 4132-4139.

2014

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

2006

Ackfeldt, Anna-Lena (2006). An investigation into the antecedents of prosocial service behaviours : a travel service context. PHD thesis, Aston University.