Browse by Aston Author

2015

Bascoul, Ganaël; Schmitt, Julien C. and Rasolofoarison, Dina (2015). Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. IN: The sustainable global marketplace. Conway Dato-on, Mary (ed.) Developments in marketing science: proceedings of the Academy of Marketing Science . Springer.

2014

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C. (2014). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. [North American] Advances in Computer Research, 41 , pp. 246-247.

2013

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C (2013). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. IN: 2013 European conference of the Association for Consumer Research. CCIB Conference Centre, 2013-07-04 - 2013-07-06.

2012

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina (2012). Center of shelf attention:understanding the role of visual attention on product choice. [North American] Advances in Computer Research, 40 , pp. 809-810.

2010

Schmitt, Julien and Rasolofoarison, Dina (2010). Les motivations pour le magasinage:démêler les impacts des motivations individuelles et des motivations liées au contexte. IN: Actes du 26e Congres International de l'AFM, Le Mans. UNSPECIFIED.

2008

Schmitt, Julien and Rasolofoarison, Dina (2008). Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: Society for Consumer Psychology 2008 Winter Conference. 2008-02-21 - 2008-02-23.

Bascoul, Ganael; Schmitt, Julien and Rasolofoarison, Dina (2008). Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: 37th European Marketing Academy conference. 2008-05-27 - 2008-05-30.

Rasolofoarison, Dina (2008). Effect of fatigue on consumers' advertising processing. IN: Society for Consumer Psychology winter conference. 2008-02-21 - 2008-02-23.

2007

De Valck, Kristine; Kretz, Gachoucha and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. [European] Advances in Consumer Research, 8 , pp. 434-437.

De Valck, Kristine and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. IN: Proceedings of the Consumer Culture Theory Conference, May 2007, Toronto. UNSPECIFIED.