Browse by Aston Author

Gensler, Sonja; Leeflang, Peter and Skiera, Bernd (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66 (9), 1272–1278.

Leeflang, Peter (2011). Paving the way for "distinguished marketing". International Journal of Research in Marketing, 28 (2), pp. 76-88.

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

Frambach, Ruud and Leeflang, Peter (2008). Marketing aan de Top:10 Problemen, Oorzaken, Oplossingen. Pearson.

Verhoef, Peter C. and Leeflang, Peter (2008). Getting marketing back in the boardroom:understanding the drivers of marketing's influence within the firm. Working Paper. MSI, Cambridge, MA (US).

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

Leeflang, Peter (2005). Meten op Markten. Mededelingen van de afdeling Letterkunde . Amsterdam University Press.

Leeflang, Peter (1995). Modelling markets. IN: Marketing theory and practice. Baker, Michael J. and et al, (eds) Marketing management (3rd). Palgrave Macmillan.

Kornelis, Marcel; Dekimpe, Marnik G. and Leeflang, Peter Does competitive entry structurally change key marketing metrics? International Journal of Research in Marketing, 25 (3), pp. 173-182.

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter and Lim, Jooseop Estimating the SCAN*PRO model of store sales: HB, FM or just OLS? International Journal of Research in Marketing, 25 (1), pp. 22-33.

Drechsler, Wenzel; Natter, Martin and Leeflang, Peter Improving marketing's contribution to new product development. Journal of Product Innovation management, 30 (2), pp. 298-315.

Leeflang, Peter and Hunneman, Auke Modeling market response:trends and developments. Marketing JRM, 6 (1), pp. 71-80.

Leeflang, Peter and van Dijk, Albert Prijsbeleid in de onderneming:Marketing Management Modellen. Samsom.

Verhoef, Peter C.; Leeflang, Peter; Morrison, Pamela; Baker, William; Grinstein, Amir and Saunders, John An international study of the influence of the marketing department within firms. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29. (Unpublished)