Browse by Aston Author

2013

Gensler, Sonja; Leeflang, Peter and Skiera, Bernd (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66 (9), 1272–1278.

2011

Leeflang, Peter (2011). Paving the way for "distinguished marketing". International Journal of Research in Marketing, 28 (2), pp. 76-88.

2009

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

2008

Frambach, Ruud and Leeflang, Peter (2008). Marketing aan de Top:10 Problemen, Oorzaken, Oplossingen. Pearson.

Verhoef, Peter C. and Leeflang, Peter (2008). Getting marketing back in the boardroom:understanding the drivers of marketing's influence within the firm. Working Paper. MSI, Cambridge, MA (US).

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

2005

Leeflang, Peter (2005). Meten op Markten. Mededelingen van de afdeling Letterkunde . Amsterdam University Press.

1995

Leeflang, Peter (1995). Modelling markets. IN: Marketing theory and practice. Baker, Michael J. and et al, (eds) Marketing management (3rd). Palgrave Macmillan.