Browse by Aston Author

2013

Orriols-Puig, Albert; Martínez-López, Francisco J.; Cassilas, Jorge and Lee, Nicholas (2013). A soft-computing-based method for the automatic discovery of fuzzy rules in databases:uses for academic research and management support in marketing. Journal of Business Research, 66 (9), pp. 1332-1337.

2011

Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nicholas; Howell, Roy D.; Franke, George R. and Borsbrook, Denny (2011). Avoiding measurement dogma:a response to Rossiter. European Journal of Marketing, 45 (11-12), pp. 1589-1600.

Panagopoulos, Nikolaos G.; Lee, Nicholas; Bolman Pullins, E.; Avlonitis, George J.; Brassier, Pascal; Guenzi, Paolo; Humenberger, Anna; Kwiatek, Piotr; Loe, Terry W.; Oksanen-Ylikoski, Elina; Peterson, Robert M.; Rogers, Beth and Weilbaker, Dan C. (2011). Internationalizing sales research:current status, opportunities and challenges. Journal of Personal Selling and Sales Management, 31 (3), pp. 219-242.

2010

Lee, Nicholas (2010). Are quality standards a restriction on academic freedom? Marketing Theory, 10 (4), pp. 446-447.

2009

Lee, Nicholas and Greenley, Gordon (2009). What makes a good article? Generating an insightful manuscript. European Journal of Marketing, 43 (5-6), pp. 577-582.

Jung, Hae S.; Shin, Jong K.; Park, Min S.; Hooley, Graham; Lee, Nicholas; Kwak, Hyokjin and Kim, Sung H. (2009). The factors affecting attitudes toward HSDPA service and intention to use:a cross-cultural comparison between Asia and Europe. Journal of Global Academy of Marketing Science, 19 (4), pp. 11-23.

2007

Lee, Nicholas; Brown, Jo and Broderick, Amanda (2007). Word of mouth communication within online communities:conceptualizing the online social network. Journal of Interactive Marketing, 21 (3), pp. 2-20.