Jung, Hae S.; Shin, Jong K.; Park, Min S.; Hooley, Graham; Lee, Nicholas; Kwak, Hyokjin and Kim, Sung H. (2009). The factors affecting attitudes toward HSDPA service and intention to use:a cross-cultural comparison between Asia and Europe. Journal of Global Academy of Marketing Science, 19 (4), pp. 11-23.
|Divisions:||ASTON EPrints organisational structure > Support_Departments > Senior Pro-Vice-Chancellor > SPVC/PVC Office
ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)
|Uncontrolled Keywords:||HSDPA,attitude toward service,risk Innovativeness,perceived,intention to use|