Items where Division is "Aston Business School > Marketing & Strategy" and Year is 2018

Up a level
Export as [feed] Atom [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: B | C | D | E | G | H | K | L | M | P | R | S | T | W
Number of items: 19.

B

Blut, Markus, Teller, Christoph and Floh, Arne (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94 (2), pp. 113-135.

C

Carrington, David (2018). The dynamic nature of strategic consensus:a longitudinal study of multi-level cognitive shifts during a crisis. PHD thesis, Aston University.

D

De Jong, Ad, Lee, Nick, Rudd, John M., Marshall, Greg W and Khusainova, Rushana (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management , pp. 1-28.

Dose, David, Walsh, Gianfranco, Ruvio, Ayalla and Segev, Sigal (2018). Investigating links between cultural orientation and culture outcomes:Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82 , pp. 281-289.

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2018). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research ,

E

Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.

G

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

H

Hubert, Marco, Blut, Markus, Brock, Christian, Zhang, Ruby Wenjiao, Koch, Vincent and Riedl, René (2018). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing ,

K

Khusainova, Rushana (2018). A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.

L

Lages, Cristiana, Piercy, Nigel, Malhotra, Neeru and Simões, C (2018). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. International Journal of Human Resource Management ,

Logkizidou, Maria, Bottomley, Paul, Angell, Rob and Evanschitzky, Heiner (2018). Why Museological Merchandise Displays Enhance Luxury Product Evaluations:An Extended Art Infusion Effect. Journal of Retailing ,

M

Mitra, Amit, O'Regan, Nicholas and Sarpong, David (2018). Cloud resource adaptation:A resource based perspective on value creation for corporate growth. Technological Forecasting and Social Change, 130 , pp. 28-38.

P

Parkes, Geoff, Hart, Mark, Rudd, John and Liu, Rebecca (2018). The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5 (1),

Pati, Rakesh Kumar, Nandakumar, M. K., Ghobadian, Abby, Ireland, R. Duane and O'Regan, Nicholas (2018). Business model design–performance relationship under external and internal contingencies:Evidence from SMEs in an emerging economy. Long Range Planning, 51 (5), pp. 750-769.

Pyrko, Igor and Dörfler, Viktor (2018). Using Causal Mapping in the Analysis of Semi-structured Interviews. Academy of Management Proceedings, 2018 (1),

R

Richardson, Martin (2018). Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits. PHD thesis, Aston University.

S

Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.

T

Tapinos, Efstathios and Pyper, Neil (2018). Forward looking analysis:Investigating how individuals ‘do’ foresight and make sense of the future. Technological Forecasting and Social Change, 126 , pp. 292-302.

W

Wallace, Elaine, Buil, Isabel and De Chernatony, Leslie (2018). ‘Consuming Good’ on Social Media:What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? Journal of Business Ethics ,

This list was generated on Sat Aug 8 02:06:55 2020 BST.