Items where Division is "Aston Business School > Marketing & Strategy" and Year is 2018

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Number of items: 19.


Blut, Markus, Teller, Christoph and Floh, Arne (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94 (2), pp. 113-135.


Carrington, David (2018). The dynamic nature of strategic consensus:a longitudinal study of multi-level cognitive shifts during a crisis. PHD thesis, Aston University.


De Jong, Ad, Lee, Nick, Rudd, John M., Marshall, Greg W and Khusainova, Rushana (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management , pp. 1-28.

Dose, David, Walsh, Gianfranco, Ruvio, Ayalla and Segev, Sigal (2018). Investigating links between cultural orientation and culture outcomes:Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82 , pp. 281-289.

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2018). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research ,


Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.


Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.


Hubert, Marco, Blut, Markus, Brock, Christian, Zhang, Ruby Wenjiao, Koch, Vincent and Riedl, René (2018). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing ,


Khusainova, Rushana (2018). A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.


Lages, Cristiana, Piercy, Nigel, Malhotra, Neeru and Simões, C (2018). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. International Journal of Human Resource Management ,

Logkizidou, Maria, Bottomley, Paul, Angell, Rob and Evanschitzky, Heiner (2018). Why Museological Merchandise Displays Enhance Luxury Product Evaluations:An Extended Art Infusion Effect. Journal of Retailing ,


Mitra, Amit, O'Regan, Nicholas and Sarpong, David (2018). Cloud resource adaptation:A resource based perspective on value creation for corporate growth. Technological Forecasting and Social Change, 130 , pp. 28-38.


Parkes, Geoff, Hart, Mark, Rudd, John and Liu, Rebecca (2018). The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5 (1),

Pati, Rakesh Kumar, Nandakumar, M. K., Ghobadian, Abby, Ireland, R. Duane and O'Regan, Nicholas (2018). Business model design–performance relationship under external and internal contingencies:Evidence from SMEs in an emerging economy. Long Range Planning, 51 (5), pp. 750-769.

Pyrko, Igor and Dörfler, Viktor (2018). Using Causal Mapping in the Analysis of Semi-structured Interviews. Academy of Management Proceedings, 2018 (1),


Richardson, Martin (2018). Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits. PHD thesis, Aston University.


Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.


Tapinos, Efstathios and Pyper, Neil (2018). Forward looking analysis:Investigating how individuals ‘do’ foresight and make sense of the future. Technological Forecasting and Social Change, 126 , pp. 292-302.


Wallace, Elaine, Buil, Isabel and De Chernatony, Leslie (2018). ‘Consuming Good’ on Social Media:What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? Journal of Business Ethics ,

This list was generated on Sat Aug 8 02:06:55 2020 BST.