Items where Division is "Aston Business School > Marketing & strategy" and Year is 2012

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Number of items: 15.

A

Atalay, A. Selin, Bodur, H. Onur and Rasolofoarison, Dina (2012). Shining in the center:central gaze cascade effect on product choice. Journal of Consumer Research, 39 (4), pp. 848-866.

C

Combe, Ian (2012). "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

E

Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Backhaus, Christof, Richelsen, Verena and Blut, Markus (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40 (5), pp. 625-638.

F

Fixson, Steffen (2012). A simultaneous examination of the effects of salesperson relationship-building activities and marketing activities on retail buyers' purchase decisions. PHD thesis, Aston University.

G

Glanfield, Keith (2012). Improving undergraduate employability/student satisfaction through practitioner module partnership. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

L

Lee, Nick, Senior, Carl and Butler, Michael (2012). The domain of organizational cognitive neuroscience:theoretical and empirical challenges. Journal of Management, 38 (4), pp. 921-931.

Leeflang, Peter S.H. and Parreño-Selva, Josefa (2012). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, 40 (4), 572–586.

M

Mooi, Erik and Frambach, Ruud T. (2012). Encouraging innovation in business relationships:a research note. Journal of Business Research, 65 (7), pp. 1025-1030.

Mungal, Kamla (2012). How do public private partnerships influence business school performance in English-speaking Caribbean? PHD thesis, Aston University.

P

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

R

Rudd, John (2012). "Marketing is all about T-shirts and posters - right?". IN: Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, Cora L. (ed.) Basingstoke (UK): Palgrave Macmillan.

S

Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Sibai, Olivier, De Valck, Kristine, Rudd, John and Farrell, Andrew (2012). Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Stros, Michael (2012). The influence of marketing factors and substance characteristics on pharmaceutical sales in a state-controlled prescriptions pharmaceuticals market. PHD thesis, Aston University.

This list was generated on Wed Mar 20 00:52:00 2019 GMT.