Theoharakis, Vasilios and Hooley, Graham (2005). The ambidextrous organization and the differentiated product-service bundle? IN: Proceedings of 12th International Product Development Management Conference. UNSPECIFIED.
|Divisions:||ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)
ASTON EPrints organisational structure > Support_Departments > Senior Pro-Vice-Chancellor > SPVC/PVC Office
|Event Title:||12th International Product Development Management Conference|
|Event Dates:||2005-06-12 - 2005-06-14|