Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2026

Article

Marvi, Reza, Foroudi, Pantea and Mahavarpour, Nasrin (2026). Insights and future directions in service design:a global perspective. International Marketing Review , pp. 1-35.

Mintah, Enoch Opare, Elmarzouky, Mahmoud and Shohaieb, Doaa (2026). Examining Airlines' Environmental and Social Disclosure: Does Board Gender Diversity Matter? Business Strategy and the Environment, 35 (1), pp. 1-17.

Torbor, Mabel, Sarpong, David, Maclean, Mairi and Fletcher, Luke (2026). On the dynamics of intersectional (in)visibility: women early career researchers negotiating authenticity at work. Human Relations, 79 (1), pp. 3-31.

Tran, Hai Anh, Evanschitzky, Heiner, Ludwig, Stephan, Nguyen, Bach, Grewal, Dhruv, Farrell, Andrew M. and Ackfeldt, Anna Lena (2026). How universities can use social media for student acquisition. Journal of the Academy of Marketing Science ,

Conference or Workshop Item

Islam, Md Tamhid Ul, Dose, David, Farrell, Andrew and Backhaus, Christof (2026). The emotional toll of referral rewards: uncovering the relationship between referral rewards, anticipated embarrassment, self-image-concern, and recommendation likelihood. IN: 2026 American Marketing Association Winter Academic Conference. 2026-02-13 - 2026-02-15.