Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2026

Conference or Workshop Item

Islam, Md Tamhid Ul, Dose, David, Farrell, Andrew and Backhaus, Christof (2026). The emotional toll of referral rewards: uncovering the relationship between referral rewards, anticipated embarrassment, self-image-concern, and recommendation likelihood. IN: 2026 American Marketing Association Winter Academic Conference. 2026-02-13 - 2026-02-15. (In Press)