Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2024
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Article
Amissah, Karen, Sarpong, David, Boakye, Derrick and Carrington, David John (2024). A meaning-making perspective on digital ridesharing platforms in underdeveloped markets. International Marketing Review ,
Foroudi, Pantea, Marvi, Reza, Cuomo, Maria Teresa and D’Amato, Antonio (2024). Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions. Regional Studies ,
Liu, Hongfei, Jayawardhena, Chanaka, Shukla, Paurav, Osburg, Victoria Sophie and Yoganathan, Vignesh (2024). Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age. Journal of Business Research, 176 ,
Marvi, Reza (2024). Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework. Industrial Marketing Management, 120 , pp. 247-272.
Ofosu, George, Sarpong, David, Torbor, Mabel and Asante, Shadrack (2024). ‘Mining women’and livelihoods: Examining the dominant and emerging issues in the ASM gendered economic space. Economic and Industrial Democracy ,
Ofosu, George, Siaw, Daniel, Sarpong, David and Danquah, Stephen (2024). Ban mining, ban dining? Re(examining) the policy and practice of ‘militarised conservationism’ on ASM operations. Extractive Industries and Society, 17 ,
Paul, Justin, Ueno, Akiko, Dennis, Charles, Alamanos, Eleftherios, Curtis, Lucill, Foroudi, Pantea, Kacprzak, Agnieszka, Kunz, Werner H., Liu, Jonathan, Marvi, Reza, Nair, Sree Lekshmi Sreekumaran, Ozdemir, Ozlem, Pantano, Eleonora, Papadopoulos, Thanos, Petit, Olivia, Tyagi, Sapna and Wirtz, Jochen (2024). Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies, 48 (2),
Radfard, Ali, Pistilli, Luca and Paccagnini, Alessia (2024). How Top Management Team Social Status Impacts Innovation. R&D Management, 54 (1), pp. 137-160.
Sarpong, David, Maclean, Mairi and Harvey, Charles (2024). Relational interdependencies and the intra-EU mobility of African European Citizens. Human Relations, 77 (2), pp. 200-232.
Torbor, Mabel, Sarpong, David, Ofosu, George and Boakye, Derrick (2024). In Defence of the Indefensible: Exploring Justification Narratives of Corporate Elites Accused of Corruption. Journal of Business Ethics ,
Tran, Hai Anh, Farrell, Andrew, Evanschitzky, Heiner, Nguyen, Bach and Ackfeldt, Anna-Lena (2024). Using Affective Content to Promote High-Involvement Services on Social Media. Journal of Business Research, 179 ,
Yoganathan, Vignesh and Osburg, Victoria Sophie (2024). The mind in the machine:Estimating mind perception's effect on user satisfaction with voice-based conversational agents. Journal of Business Research, 175 ,
Zha, Dongmei, Foroudi, Pantea and Marvi, Reza (2024). Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace. Qualitative Market Research ,
Book Section
Marvi, Reza and Foroudi, Mohammad M (2024). Bibliometric Analysis: Main procedure and guidelines. IN: Researching and Analysing Business: Research Methods in Practice. Foroudi, Pantea and Dennis, Charles (eds) Routledge Taylor & Francis Group.