Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2010

Article

Brock, Christian, Evanschitzky, Heiner, Blut, Markus, Kenning, Peter and Ahlert, Martin (2010). Beschwerdemanagement im B2B-Sektor:Replikation und Erweiterung. Die Betriebswitschaft, 70 (1), pp. 25-40.

Buil, Isabel, Martínez, Eva and de Chernatony, Leslie (2010). Medición del valor de marca desde un enfoque formativo. Cuadernos de Gestion, 10 , pp. 167-196.

Christodoulides, George and de Chernatony, Leslie (2010). Consumer-based brand equity conceptualization and measurement:a literature review. International Journal of Research in Marketing, 52 (1), pp. 43-66.

Evanschitzky, Heiner and Armstrong, J. Scott (2010). Replications of forecasting research. International Journal of Forecasting, 26 (1), pp. 4-8.

Farrell, Andrew M. (2010). Insufficient discriminant validity:a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327.

Fischer, Marc, Leeflang, Peter S.H. and Verhoef, Peter C. (2010). Drivers of peak sales for pharmaceutical brands. Quantitative Marketing and Economics, 8 (4), pp. 429-460.

Hallsworth, Alan, De Kervenoael, Ronan, Elms, Jonathan and Canning, Catherine (2010). The food superstore revolution:changing times, changing research agendas in the UK. International Review of Retail, Distribution and Consumer Research, 20 (1), pp. 135-146.

Jaakkola, Matti, Möller, Kristian, Parvinen, Petri, Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

Jevons, Colin, Veloutsou, Cleopatra, Christodoulides, George and de Chernatony, Leslie (2010). Introduction:thought leadership in brand management. Journal of Business Research, 63 (11), pp. 1111-1112.

Leeflang, Peter S.H. and Wieringa, Jaap E. (2010). Modeling the effects of pharmaceutical marketing. Marketing Letters, 21 (2), pp. 121-133.

Lings, Ian N. and Greenley, Gordon E. (2010). Internal market orientation and market/oriented behaviours. Journal of Service Management, 21 (3), pp. 321-343.

Mooi, Erik and Ghosh, Mrinal (2010). Contract specificity and its performance outcomes. Journal of Marketing, 74 (2), pp. 105-120.

Book Section

Schmitt, Julien, Bascoul, Ganaël and Srinivasan, Shuba (2010). Asymmetric advertising impact. IN: Proceedings of the 39th European Marketing Academy Conference (EMAC). DNK: UNSPECIFIED.

Thesis

Burke, Gary T (2010). The process of building public-private partnerships: an organizational identity perspective. PHD thesis, Aston University.