Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2008

Article

Hess, Robert F., Baker, Daniel H., May, Keith A. and Wang, Jian (2008). On the decline of 1st and 2nd order sensitivity with eccentricity. Journal of Vision, 8 (1), 19.1-12.

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

Lee, Nick, Butler, Michael J.R. and Senior, Carl (2008). The brain in business:the case for organizational cognitive neuroscience? Nature Precedings, online ,

Punjaisri, Khanyapuss, Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

Vogel, Verena, Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.

Book Section

Jayawardhena, Chanaka, Farrell, Andrew and Sharma, A (2008). The Impact of Employees’ Customer Orientation and Service Orientation Behaviours on Customers’ Service Evaluation. IN: Academy of Marketing Science Conference. CAN: UNSPECIFIED.

Book

Lee, Nick J. and Lings, Ian N. (2008). Doing business research:a guide to theory and practice. London: SAGE.