Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2008

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Hess, Robert F., Baker, Daniel H., May, Keith A. and Wang, Jian (2008). On the decline of 1st and 2nd order sensitivity with eccentricity. Journal of Vision, 8 (1), 19.1-12.

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

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Jayawardhena, Chanaka, Farrell, Andrew and Sharma, A (2008). The Impact of Employees’ Customer Orientation and Service Orientation Behaviours on Customers’ Service Evaluation. IN: Academy of Marketing Science Conference. CAN: UNSPECIFIED.

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Lee, Nick J. and Lings, Ian N. (2008). Doing business research:a guide to theory and practice. London: SAGE.

Lee, Nick, Butler, Michael J.R. and Senior, Carl (2008). The brain in business:the case for organizational cognitive neuroscience? Nature Precedings, online ,

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Punjaisri, Khanyapuss, Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

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Vogel, Verena, Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.