The brain in business:the case for organizational cognitive neuroscience?


The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicabity. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.

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Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
College of Health & Life Sciences > School of Psychology
College of Health & Life Sciences > Clinical and Systems Neuroscience
Additional Information: This document is licensed to the public under the Creative Commons Attribution 3.0 License.
Uncontrolled Keywords: cognitive neuroscientific techniques,social behaviour,social cognitive neuroscience,organisational cognitive neuroscience,cognitive neuroscience,human behaviour,organizations,natural ecology
Publication ISSN: 1756-0357
Last Modified: 25 Mar 2024 08:11
Date Deposited: 26 Oct 2009 11:59
Full Text Link: http://precedin ... /2159/version/1
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PURE Output Type: Article
Published Date: 2008-08-05
Authors: Lee, Nick (ORCID Profile 0000-0002-6209-0262)
Butler, Michael J.R. (ORCID Profile 0000-0002-0061-9538)
Senior, Carl (ORCID Profile 0000-0002-2155-4139)



Version: Accepted Version

License: Creative Commons Attribution

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