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2018
Khusainova, Rushana (2018). A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople. PHD thesis, Aston University.
Khusainova, Rushana, De Jong, Ad, Lee, Nick, Marshall, Greg W and Rudd, John M. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management, 38 (1), pp. 2-29.
2014
Castle, Nicholas W., Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.