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Number of items: 12.


Carrington, David J, Combe, Ian A and Mumford, Michael D. (2019). Cognitive shifts within leader and follower teams:Where consensus develops in mental models during an organizational crisis. Leadership Quarterly, 30 (3), pp. 335-350.

Greenland, Steven, Combe, Ian A. and Farrell, Andrew M. (2016). Stakeholder preference and stated vs. derived importance satisfaction research. International Journal of Market Research, 58 (1), pp. 35-55.

Combe, Ian A. and Carrington, David J. (2015). Leaders' sensemaking under crises:emerging cognitive consensus over time within management teams. Leadership Quarterly, 26 (3), pp. 307-322.

Castle, Nicholas W., Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Combe, Ian (2012). "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

Greenland, Steve, Coshall, John and Combe, Ian (2006). Evaluating service quality and customer satisfaction evaluation in an emerging markets. International Journal of Consumer Studies, 30 (6), pp. 582-590.

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Combe, Ian and Botschen, Günther (2004). Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.

Combe, Ian, Crowther, David and Greenland, Steven (2003). The semiology of changing brand image. Journal of Research in Marketing and Entrepreneurship, 5 (1), pp. 1-24.

Book Section

Carrington, David J. and Combe, Ian A. (2013). Market oriented cognitive subcultures in a multiple stakeholder environment. IN: ESRC research capacity building clusters. Clegg, Ben; Scully, Judith and Bryson, John (eds) GBR: Aston University.


Combe, Ian A. (2006). Strategic orientations in practice:Exploring the strategic belief structures of line-managers embedded in practice. PHD thesis, Aston University.

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