Strategy paradigms for the management of quality:dealing with complexity


Quality management is dominated by rational paradigms for the measurement and management of quality, but these paradigms start to “break down”, when faced with the inherent complexity of managing quality in intensely competitive changing environments. In this article, the various theoretical strategy paradigms employed to manage quality are reviewed and the advantages and limitations of these paradigms are highlighted. A major implication of this review is that when faced with complexity, an ideological stance to any single strategy paradigm for the management of quality is ineffective. A case study is used to demonstrate the need for an integrative multi-paradigm approach to the management of quality as complexity increases.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © Emerald Group Publishing Limited 2004 Published by Emerald Group Publishing Limited
Uncontrolled Keywords: quality management,quality management techniques,complexity theory,ideologies
Publication ISSN: 1758-7123
Last Modified: 08 Jul 2024 07:02
Date Deposited: 07 Dec 2009 10:56
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Related URLs: http://www.emer ... 1&show=abstract (Publisher URL)
PURE Output Type: Article
Published Date: 2004
Authors: Combe, Ian (ORCID Profile 0000-0002-0105-4241)
Botschen, Günther



Version: Accepted Version

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