Browse by Aston Author

2009

Argyriou, Evmorfia; Saunders, John A.; Leeflang, P. and Verhoef, Peter C. (2009). Marketing's decline: a wild exaggeration? Working Paper. Chartered Institute of Marketing.

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

2008

Kotler, Philip; Armstrong, Gary; Wong, Veronica W.Y. and Saunders, John A. (2008). Principles of marketing. Financial Times/Prentice Hall.

2007

Laforet, Sylvie and Saunders, John A. (2007). How brand portfolios have changed:a study of grocery suppliers brands from 1994 to 2004. Journal of Marketing Management, 23 (1-2), pp. 39-58.

2005

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. (2005). Estratégia de marketing e posicionamento competivo. Financial Times/Prentice Hall.

2001

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Financial Times/Prentice Hall.