Browse by Aston Author

Qu, Riliang (2010). Market orientation of hotels and travel services in China. LAP Lambert Academic Publishing.

Qu, Riliang (2009). Developing a corporate social responsibility in China:the impact of government regulations, market orientation and ownership structure. IN: China in the world economy. Wu, Zhongmin (ed.) Routledge Studies on the Chinese Economy . London (UK): Routledge.

Qu, Riliang (2009). The impacts of market orientation and corporate social responsibility on firm performance:evidence from China. Asia Pacific Journal of Marketing and Logistics, 21 (4), pp. 570-582.

Qu, Riliang and Ennew, Christine T. (2008). Does business environment matter to the development of a market orientation? Journal of Travel and Tourism Marketing, 24 (4), pp. 271-283.

Qu, Riliang (2007). Effects of government regulations, market orientation and ownership structure on corporate social responsibility in China:an empirical study. International Journal of Management, 24 (3), pp. 582-591.

Qu, Riliang (2007). Corporate social responsibility in China:impact of regulations, market orientation and ownership structure. Chinese Management Studies, 1 (3), pp. 198-207.

Qu, Riliang (2007). The role of market orientation in the business success of MNCs' UK subsidiaries. Management Decision, 45 (7), pp. 1181-1192.

Qu, Riliang (2006). The role of market orientation in the business success of the MNC’s foreign subsidiaries. IN: 48th annual meeting of the Academy of International Business. 2006-06-23 - 2006-06-26.

Qu, Riliang (2004). On the relationships between market orientation and generic competitive strategies:a case study in China. IN: Academy of Marketing Annual Conference 2004. 2004-07-06 - 2004-07-08. (Unpublished)

Qu, Riliang and Ennew, Christine T. (2003). An examination of the consequences of market orientation in China. Journal of Strategic Marketing, 11 (3), pp. 201-214.

Qu, Riliang and Tzokas, Nicolaos (2003). The impact of government regulations, ownership structure and market orientation on corporate social responsibility in China. IN: Proceedings of the 32nd Annual Conference of the European Marketing Academy. UNSPECIFIED.

Fu, Guoqun; Saunders, John A. and Qu, Riliang Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Fu, Guoqun; Saunders, John A. and Qu, Riliang Brand extensions in emerging markets:theory development and testing in China. Journal of Global Marketing, 22 (3), pp. 217-228.

Qu, Riliang and Ennew, Christine T. Developing a market orientation in a transitional economy:the role of government regulation and ownership structure. Journal of Public Policy and Marketing, 24 (1), pp. 82-89.

Qu, Riliang; Ennew, Christine T. and Sinclair, M. Thea Developing market orientation in China:the impact of the regulation and ownership structure. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

Qu, Riliang and Ennew, Christine T. Does business environment matter to the development of a market orientation. IN: Proceedings of 33rd EMAC Annual Conference 2004. Munuera-Aleman, J. (ed.) UNSPECIFIED.

Qu, Riliang Does business environment matter to the development of a market orientation? Working Paper. Aston University.

Qu, Riliang Market orientation in UK multinational companies' subsidiaries. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Fu, Guoqun; Ding, Jiali and Qu, Riliang Ownership effects in consumers' brand extension evaluations. Journal of Brand Management, 16 (4), pp. 221-233.

Qu, Riliang A comparative study of market orientation in China's two services sectors. International Journal of Business Environment, 2 (1), pp. 38-49.

Qu, Riliang and Ennew, Christine T. An examination of the consequences of market orientation in China. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, I. (eds) UNSPECIFIED.

Qu, Riliang; Ennew, Christine T. and Sinclair, M. Thea The impact of regulation and ownership structure on market orientation in the tourism industry in China. Tourism Management, 26 (6), pp. 939-950.