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2010
Qu, Riliang (2010). Market orientation of hotels and travel services in China. LAP Lambert Academic Publishing.
2009
Qu, Riliang (2009). Developing a corporate social responsibility in China:the impact of government regulations, market orientation and ownership structure. IN: China in the world economy. Wu, Zhongmin (ed.) Routledge Studies on the Chinese Economy . London (UK): Routledge.
Qu, Riliang (2009). The impacts of market orientation and corporate social responsibility on firm performance:evidence from China. Asia Pacific Journal of Marketing and Logistics, 21 (4), pp. 570-582.
2008
Qu, Riliang and Ennew, Christine T. (2008). Does business environment matter to the development of a market orientation? Journal of Travel and Tourism Marketing, 24 (4), pp. 271-283.
2007
Qu, Riliang (2007). Effects of government regulations, market orientation and ownership structure on corporate social responsibility in China:an empirical study. International Journal of Management, 24 (3), pp. 582-591.
Qu, Riliang (2007). Corporate social responsibility in China:impact of regulations, market orientation and ownership structure. Chinese Management Studies, 1 (3), pp. 198-207.
Qu, Riliang (2007). The role of market orientation in the business success of MNCs' UK subsidiaries. Management Decision, 45 (7), pp. 1181-1192.
2006
Qu, Riliang (2006). The role of market orientation in the business success of the MNC’s foreign subsidiaries. IN: 48th annual meeting of the Academy of International Business. 2006-06-23 - 2006-06-26.
2004
Qu, Riliang (2004). On the relationships between market orientation and generic competitive strategies:a case study in China. IN: Academy of Marketing Annual Conference 2004. 2004-07-06 - 2004-07-08. (Unpublished)
2003
Qu, Riliang and Ennew, Christine T. (2003). An examination of the consequences of market orientation in China. Journal of Strategic Marketing, 11 (3), pp. 201-214.
Qu, Riliang and Tzokas, Nicolaos (2003). The impact of government regulations, ownership structure and market orientation on corporate social responsibility in China. IN: Proceedings of the 32nd Annual Conference of the European Marketing Academy. UNSPECIFIED.