Browse by Aston Author

Combe, Ian (2012). "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

Combe, Ian; Greenland, Steven and Coshall, John (2009). The measurement dependency of strategy practice:the issue of importance in services. IN: British Academy of Management Annual Conference. 2009-09-15 - 2009-09-17.

Combe, Ian (2008). Emergent strategic flexibility. IN: British Academy of Management conference 2008. 2008-09-10 - 2008-09-11.

Greenland, Steve; Coshall, John and Combe, Ian (2006). Evaluating service quality and customer satisfaction evaluation in an emerging markets. International Journal of Consumer Studies, 30 (6), pp. 582-590.

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Combe, Ian and Botschen, Günther (2004). Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.

Conway, Steve; Combe, Ian and Crowther, David (2003). Strategizing networks of power and influence:the internet and the struggle over contested space. Managerial Auditing Journal, 18 (3), pp. 254-262.

Botschen, Günther; Combe, Ian and Thelen, Eva Brand-driven leadership for change management in retailing. IN: European retail research. Schramm-Klein, Hanna (ed.) Springer.

Haji, Iftakar; Combe, Ian and Farrell, Andrew Themes into how consumers conceptualise negative brand personality. IN: British Academy of Management Conference 2011. Aston University, 2011-09-12 - 2011-09-15.

Haji, Iftakar; Evanschitzky, Heiner; Combe, Ian and Farrell, Andrew The forgotten brand personality dimension. [North American] Advances in Computer Research, 40 , pp. 442-453.

Combe, Ian; Crowther, David and Greenland, Steven The semiology of changing brand image. Journal of Research in Marketing and Entrepreneurship, 5 (1), pp. 1-24.