Browse by Aston Author

2012

Combe, Ian (2012). "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

2009

Combe, Ian; Greenland, Steven and Coshall, John (2009). The measurement dependency of strategy practice:the issue of importance in services. IN: British Academy of Management Annual Conference. 2009-09-15 - 2009-09-17.

2008

Combe, Ian (2008). Emergent strategic flexibility. IN: British Academy of Management conference 2008. 2008-09-10 - 2008-09-11.

2006

Greenland, Steve; Coshall, John and Combe, Ian (2006). Evaluating service quality and customer satisfaction evaluation in an emerging markets. International Journal of Consumer Studies, 30 (6), pp. 582-590.

2004

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Combe, Ian and Botschen, Günther (2004). Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.

2003

Conway, Steve; Combe, Ian and Crowther, David (2003). Strategizing networks of power and influence:the internet and the struggle over contested space. Managerial Auditing Journal, 18 (3), pp. 254-262.