Items where Division is "Aston Business School > Marketing & Strategy" and Year is 2009

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Number of items: 13.

Article

Budhwar, Pawan S., Varma, Arup, Malhotra, Neeru and Mukherjee, Avinandan (2009). Insights into the Indian call centre industry:can internal marketing help tackle high employee turnover? Journal of Services Marketing, 23 (5), pp. 351-362.

Jesson, Jill K., Langley, Christopher A. and Wilson, K.A. (2009). Factors influencing students in choosing to study pharmacy in Great Britain. Pharmaceutical Journal, 282 (7557), pp. 750-753.

Lee, Nick, Senior, Carl, Butler, Michael and Fuchs, Ricardo (2009). The feasibility of neuroimaging methods in marketing research. Nature Precedings, online ,

Mooi, Erik A. and Frambach, Ruud T. (2009). A stakeholder perspective on buyer-supplier conflict. Journal of Marketing Channels, 16 (4), pp. 291-307.

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Wilson, Alan (2009). Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2), pp. 209-226.

Book Section

Farrell, AM, Souchon, Anne L. and Durden, Geoffrey R. (2009). The relationship between transformational leadership and customer-orientated boundary-spanning behaviours:examining the role of compassion. IN: ANZMAC 2009 conference proceedings. Tojib, Dewi (ed.) ANZMAC.

Farrell, Andrew M. and Rudd, John M. (2009). Factor analysis and discriminant validity:a brief review of some practical issues. IN: ANZMAC 2009 conference proceedings. Tojib, Dewi (ed.) ANZMAC.

Monograph

Jesson, Jill K. and Stone, Ian (2009). A review of barriers to kerbside recycling household waste in the UK. Working Paper. Aston University, Birmingham.

Book

Budhwar, Pawan and Malhotra, Neeru (2009). HRM systems, internal marketing and performance in Indian call centres:full research report ESRC end of award report, RES-000-22-1876. Swindon: ESRC.

Budhwar, Pawan and Malhotra, Neeru (2009). HRM systems, internal marketing and performance in Indian call centres:non-technical summary (Research summary) ESRC end of award report, RES-000-22-1876. Swindon: ESRC. Swindon: ESRC.

Thesis

Angelis, I.A. (2009). Marketing resources of actively involved exporters. PHD thesis, Aston University.

Bibi, Caroline S. (2009). Understanding relationship marketing from the customer's perspective. Masters thesis, Aston University.

Feiereisen, Stephanie (2009). Consumer responses to really new products: examining the impacts of learning strategies and presentation formats on product comprehension and attitude formation. PHD thesis, Aston University.

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