The relationship between transformational leadership and customer-orientated boundary-spanning behaviours:examining the role of compassion


Customer-oriented boundary-spanning behaviours (COBSBs) are critical to the success of service organisations. Transformational leadership, with its emphasis on the social elements of the leader-subordinate dyad, is a likely antecedent to COBSBs. Similarly, the interpersonal nature of services suggests leader compassion could have a significant effect on the saliency of the relationship between transformational leadership and COBSBs. This paper reports on a study of the moderating effect of leader compassion on the relationship between transformational leadership and COBSBs (service delivery behaviours, internal influence and external representation). Transformational leadership and compassion both have significant and positive influences on COBSBs. However, compassion plays no moderating role. These findings are discussed and avenues for further research are proposed.

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Event Title: Australia and New Zealand Marketing Academy Conference 2009
Event Type: Other
Event Dates: 2009-11-30 - 2009-12-02
Uncontrolled Keywords: transformational leadership,compassion,service delivery
ISBN: 1-86308-158-5
Last Modified: 12 Jan 2024 08:13
Date Deposited: 16 Oct 2012 13:18
PURE Output Type: Conference contribution
Published Date: 2009
Authors: Farrell, AM (ORCID Profile 0000-0002-5903-3611)
Souchon, Anne L.
Durden, Geoffrey R.


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