Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2011

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Number of items: 6.


Brock, Christian, Blut, Markus, Evanschitzky, Heiner, Ahlert, Dieter and Kenning, Peter (2011). Kundenbindung von Noncomplainern:Neue Aspekte des Beschwerdemanagement. Zeitschrift für Betriebswirtschaft, 81 (sh 021), pp. 57-76.

Brodbeck, Felix C., Guillaume, Yves R.F. and Lee, Nick J. (2011). Ethnic diversity as a multilevel construct:the combined effects of dissimilarity, group diversity, and societal status on learning performance in work groups. Journal of Cross-Cultural Psychology, 42 (7), pp. 1198-1218.


Dewsnap, Belinda, Farrell, Andrew and Boso, Nathaniel (2011). Charismatic leadership as a driver of sales-marketing collaboration. IN: EMAC 2011 : 40th annual EMAC conference. Brenčič, Maja M.; Dmitrović, Tanja; Lapanja, Monika and Seničar, Ajda (eds) SVN: UNSPECIFIED.


Jayawardhena, Chanaka and Farrell, Andrew (2011). Effects of retail employees' behaviours on customers' service evaluation. International Journal of Retail and Distribution Management, 39 (3), pp. 203-217.


Osinga, Ernst C., Leeflang, Peter S.H., Srinivasan, Shuba and Wieringa, Jaap E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75 (1), pp. 109-124.


van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L. and Huizingh, K.R.E. (2011). The impact of the introduction and use of an informational website on offline customer buying behavior. International Journal of Research in Marketing, 28 (2), pp. 155-165.

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