Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2004
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Chryssochoidis, George and Theoharakis, Vasilis (2004). Attainment of competitive advantage by the exporter-importer dyad:the role of export offering and import objectives. Journal of Business Research, 57 (4), pp. 329-337.
Combe, Ian and Botschen, Günther (2004). Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.
Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.
Jesson, Jill K. and Wilson, Keith A. (2004). The new UK research governance:its impact on pharmacy undergraduate research projects. Pharmacy Education, 4 (1), pp. 41-48.
Lee, Nick J., Cadogan, John W., Durden, Geoffrey R. and Thyil, Vijaya (2004). The quality of sales manager:salesperson exchanges perspective under problem resolution conditions. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.
Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica W.Y. (2004). The relationship between market share and information in a high-tech industry. Review of marketing science, 2 (3), pp. 69-82.