Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2003

Article

Combe, Ian, Crowther, David and Greenland, Steven (2003). The semiology of changing brand image. Journal of Research in Marketing and Entrepreneurship, 5 (1), pp. 1-24.

Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Conference or Workshop Item

Farrell, Andrew M. and Souchon, Anne L. (2003). Service acculturation:a dyadic study of managerial and employee effects upon service firm performance. IN: Australia and New Zealand Marketing Academy Conference 2003. 2003-12-01 - 2003-12-03.

Farrell, Andrew M. and Souchon, Anne L. (2003). The service leadership scale:a substantive validity test. IN: Australia and New Zealand Marketing Academy Conference 2003. 2003-12-01 - 2003-12-03.

Thesis

Lee, N.J. (2003). Sales manager problem resolution styles:measure development and an examination of their salesperson-related consequences. PHD thesis, Aston University.